Grace Amey-Obeng

Grace Amey-Obeng is one of Ghana's most celebrated entrepreneurs, a business builder whose career has become a reference point for what women in Ghanaian business can achieve through creativity, persistence, and an understanding of the market they serve. She is best known for founding and building the VIVO cosmetics and beauty brand, which she developed into one of Ghana's most recognisable beauty businesses, and for her foundational role in establishing the professional beauty industry in Ghana as a credible commercial and cultural sector.

Her entrepreneurial journey began with the founding of Evelyn Lauder Ghana, later evolving into the VIVO brand, which she grew through direct sales, training programmes, and a business model that empowered a network of beauty consultants across Ghana. Her approach to business building went beyond product sales: she invested in the training of beauty professionals, contributed to the development of standards for the beauty industry, and advocated for the recognition of the beauty sector as a legitimate area of economic activity and female entrepreneurship.

Amey-Obeng's contributions to Ghanaian business have been recognised by numerous institutions and platforms over the course of her career. She has been honoured for her entrepreneurship, her commitment to women's economic empowerment, and her role in making the beauty industry a platform for female economic advancement at multiple levels of the income spectrum.

Her board role at Media General, one of Ghana's significant private media groups with operations spanning television, radio, and digital media, extends her governance engagement into the media sector. The combination of entrepreneurial expertise and media board governance places her at the intersection of two industries that both shape and serve Ghanaian popular culture and public life.

Her recognition in the 2026 Avance Media Top 100 Women Board Directors ranking adds a formal corporate governance dimension to a career that has primarily been defined by entrepreneurial achievement. Grace Amey-Obeng represents the kind of Ghanaian businesswoman whose impact is felt not just in the businesses she has built but in the broader culture of female enterprise that her example has helped to sustain and inspire.